A Victim of Its Own Success?
If the San Carlos Chamber of Commerce gets the blessing of the San Carlos City Council, Hot Harvest Nights may soon be held on a different day of the week: Sunday. The Chamber has long been the organizer and main sponsor of San Carlos’ incredibly popular farmer’s market, but they also have the challenge of making the event more diverse and popular, while preventing it from becoming a victim of its own success.
Traditionally, Hot Harvest Nights is held every Thursday evening from May to September from 4:00 – 8:00 PM along the 700 block of Laurel Street. Holding the event on Thursday evenings gave it a unique time slot that kept it from competing with other similar summertime markets in adjacent cities. But holding it on Thursday nights also created some of its own challenges.
The 700 block of Laurel Street is home to arguably some of the most popular restaurants in San Carlos, and Thursday nights are prime dining evenings in the downtown area. As the event has grown in popularity, more people are crowding the streets, and parking has become even more scarce than it already is on a busy weeknight in San Carlos. With the Laurel Street closed down all evening and the nearest parking now possibly several blocks away, it makes it a night to avoid for many San Carlos diners.
The other challenging aspect is the simply the time of day. 4:00-8:00PM works fine during the peak summer months, but as we slip into Fall, the weather turns cooler and it gets dark well before the closing time of market.
The Chamber hopes to be able to move the event to mid-day every Sunday, probably from 10:00AM – 2:00PM along the same stretch of Laurel Street. This would minimize the impact on the dinner crowd for the downtown restaurants, while also enabling the event to be held year-round — much like how Belmont conducts their own Sunday Farmer’s Market. There’s also discussion about keeping the street closed for extended hours to allow other events to piggyback onto the farmer’s market. The early afternoon hours will benefit the local restaurants because let’s face it — San Carlos likes to eat and drink.
The idea of moving Hot Harvest Nights to Sunday has been tabled on the Shape San Carlos website. According to the Chamber, the feedback from the site shows that 2/3 of all residents who took the survey are supportive of the proposed change. If you haven’t already done so, you can register your opinion on the site by taking a very brief survey.
Whether or not Hot Harvest Nights changes from Thursday to Sunday now lies in the hands of the San Carlos City Council. According to the folks at the Chamber, they will discuss the topic during the February 22nd meeting. I will update the site once a decision is reached.
Time for a Poll.
What are your thoughts? Should Hot Harvest Nights move to Sunday and possibly go year round? Or should it stay as a summer event on Thursday evenings? Register your opinion on the poll below or in the upper right corner of the blog.
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